“Brilliant”
Ashton Kutcher
Flush - Earth Day Campaign
Client: Cloud Paper
Produced on: 13th April 2021
“A direct hit at Toilet paper industry giants and their use of old-growth forests.”
“Flush is Thank-fully, completely fake.”
If everyone switched to bamboo TP, it would literally save billions of trees from the chopping block. So, we did something crazy!!!!!
On April 13th,2021 we launched a fake brand of toilet paper: FLUSH PAPER
A Fake Founder + Fake Products + Fake Office
What the founder had to say about the founding of the idea.
And people hated us…
We got attention from Robert Downy Jr. & the team. Woot!
And on 21st April, a day before Earth day we did this: The BIG REVEAL
Creative Lead
Doug Burnett
Creative Team
Art Director: Shivani Shah
Category
Social Cause, Social Media Management, Digital Activation, Growth Hacking